Influence of brand equity on the behavioral attitudes of customers: Spanish Tourist Paradores
- Álvarez-García, J.
- Cortés-Domínguez, M.C.
- del Río-Rama, M.C.
- Simonetti, B.
ISSN: 1573-7845, 0033-5177
Year of publication: 2020
Volume: 54
Issue: 5-6
Pages: 1401-1427
Type: Article