Redes sociales y el interés por la información oficial en tiempos de pandemiaanálisis de la comunicación de los ministerios de salud europeos en Facebook durante la COVID-19

  1. Javier Abuín-Penas 1
  2. Rocío Abuín-Penas 2
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

  2. 2 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Revista:
Revista de Comunicación y Salud: RCyS

ISSN: 2173-1675

Ano de publicación: 2022

Volume: 12

Número: 1

Tipo: Artigo

DOI: 10.35669/RCYS.2022.12.E303 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: Revista de Comunicación y Salud: RCyS

Obxectivos de Desenvolvemento Sustentable

Resumo

During a public health crisis like the current COVID-19 pandemic, governments and health authorities need quick and accurate methods to communicate with citizens. While social media can serve as a useful tool for effective communication during disease outbreaks, few studies have addressed how Ministries of Health use these platforms. This study will seek to explore the use of Facebook by theMinistries of Health of the most populated countries of the European Union and the public response in terms of interaction and monitoring during the different stages of the COVID-19 pandemic throughout the Year 2020. We have worked with all the publications made by the 10 most populated countries of the European Union in 2020, using the Crowdtangle tool to generate the database. The results show the agility that these countries have had to respond to the communication demanded by citizens during exceptional situations such as the pandemic generated by the coronavirus and also the great increase in the monitoring of official health sources by the population. Thus, this research provides some first indications about the communication strategy followed by the main Ministries of Health in Europe during the COVID-19 pandemic. These results have implications for researchers, governments, health organizations, and professionals regarding their communication practices during pandemics.

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Fonte de datos: Dialnet