Publicacións (7) Publicacións nas que participase algún/ha investigador/a

filter_list Marketing

2025

  1. Sampling and sample size in B2B marketing: Current practices and recommendations

    Industrial Marketing Management, Vol. 125, pp. 71-86

2024

  1. Artisanal Businesses: Historical and Economic Context

    Mercados y Negocios: Revista de Investigación y y Análisis, Núm. 52, pp. 53-76

2023

  1. Logistic Challenges in Packaging Design from an “Omnichannel” and Sustainable Perspective

    Lecture Notes on Data Engineering and Communications Technologies (Springer Science and Business Media Deutschland GmbH), pp. 233-238

  2. Online reverse auctions research in marketing versus SCM: A review and future directions

    Industrial Marketing Management, Vol. 115, pp. 439-454

  3. The buying center concept as a milestone in industrial marketing: Review and research agenda

    Industrial Marketing Management, Vol. 108, pp. 65-78

2020

  1. On-shelf availability and logistics rationalization. A participative methodology for supply chain improvement

    Journal of Retailing and Consumer Services, Vol. 52

2017

  1. Value co-creation, dynamic capabilities and customer retention in industrial markets

    Journal of Business and Industrial Marketing, Vol. 32, Núm. 3, pp. 409-420