Understanding the probability of response to competitive actions
- Otero-Neira, C.
- Varela-González, J.A.
ISSN: 0263-4503
Argitalpen urtea: 2005
Alea: 23
Zenbakia: 5
Orrialdeak: 455-469
Mota: Artikulua
Aldizkaria:
Marketing Intelligence and Planning