Análisis de las motivaciones para certificar la marca ''Q de calidad turística''sector de alojamiento

  1. Álvarez García, José
  2. Fraiz Brea, José Antonio
  3. del Río Rama, María de la Cruz
Revista:
Investigaciones europeas de dirección y economía de la empresa

ISSN: 1135-2523

Ano de publicación: 2012

Volume: 18

Número: 1

Páxinas: 101-121

Tipo: Artigo

DOI: 10.1016/S1135-2523(12)60063-X DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: Investigaciones europeas de dirección y economía de la empresa

Resumo

En este articulo se exponen los resultados del estudio empírico llevado a cabo en 186 empresas de alojamiento turístico a nivel nacional certificadas con la marca �Q de Calidad Turística�, planteado con el objetivo de analizar las motivaciones que llevan a las empresas del sector turístico a implementar y certificar Sistemas de Gestión de la Calidad. Realizada una exhaustiva revisión teórica, la metodología empleada consiste en un análisis descriptivo y factorial con la finalidad de determinar la importancia y estructura de dichas motivaciones. Así como, agrupamos las empresas con el objetivo de analizar dichos grupos lo que nos permitirá establecer el perfil de los mismos mediante un análisis clúster. Los resultados obtenidos ponen de manifiesto que las motivaciones más importantes que impulsan a las empresas de alojamiento a implantar un sistema de Gestión de la Calidad son motivaciones internas, detectándose en este estudio diferencias con los hallazgos en otras investigaciones académicas realizadas en empresas industriales. La estructura de las motivaciones en este sector está configurada por tres grupos; razones externas de mercado, razones externas de exigencias, y razones internas.

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Información de financiamento

El ámbito de estudio son las empresas del sector turístico que posean la certificación “Q de Calidad Turística” las cuáles aparecen recogidas y clasificadas en la página web del ICTE (Instituto para la Calidad Turística Española-www.icte.es), justificada dicha decisión por el hecho de que las mismas tienen implantado un Sistema de Calidad4, sistema propio del Sector Turístico en España.

Financiadores

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