Termas de Portugal, grado de madurez de la calidad percibida por los gestoresestudio empírico

  1. José Álvarez García 1
  2. José Antonio Fraiz Brea 1
  3. María de la Cruz del Río Rama 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revista:
Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais

ISSN: 1132-2799

Ano de publicación: 2014

Volume: 23

Número: 1

Páxinas: 155-186

Tipo: Artigo

DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais

Resumo

Neste artigo expóñense os resultados do estudo cuxo obxectivo é identificar as motivacións que impulsarían ás termas de Portugal a implantar e certificar un Sistema de Xestión de Calidade (SXC), coñe-cer os beneficios que perciben que obterían desa implantación, así como analizar o grao de madureza na xestión da calidade destas na actualidade. A metodoloxía de traballo consiste nunha análise descritiva xunto cunha análise factorial que nos permitirán validar as escalas de medida. A poboación obxectivo son as termas de Portugal, pertencentes á Asociación Termas de Portugal (ATP), cunha poboación obxecto de estudo de 32 termas activas. Os resultados obtidos indican que as motivacións máis importantes que im-pulsarían ás termas a implantar un SXC son de índole interna (mellorar os procesos e os procedementos in-ternos, o control e a eficiencia da empresa e servir de base para a Xestión da Calidade Total). Os principais beneficios que esperan obter son ofertar servizos de máis calidade, mellorar as vendas e incrementar a conciencia de calidade dos empregados. Nos factores críticos analizados, as termas de Portugal presentan un nivel de implantación ou un grao de madureza superior ao 70%.

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