Prioridades estratégicas en las empresas de Galicia
- Pindado García, Julio (coord.)
- Payne, Gregory (coord.)
Publisher: Escuela Superior de Gestión Comercial y Marketing, ESIC
ISBN: 978-84-7356-556-1
Year of publication: 2008
Volume Title: Comunicaciones
Volume: 2
Pages: 16
Congress: Asociación Europea de Dirección y Economía de Empresa. Congreso Nacional (22. 2008. Salamanca)
Type: Conference paper
Abstract
In this paper, long-term strategic targets in companies are analysed, including their priorities for directors. Thus, for Galician companies, the most important target is to ensure company survival, followed by employee satisfaction and, in a lesser extent, by benefit increase, autonomy maintenance in business and turnover increase. In fact, this sequence is statistically significant among factors considered with the exception of relationship between autonomy maintenance and benefit increase; that means that all the strategic targets analysed are correlationed, so when one target is important for a company the other ones are important too. To explain this situation company size and sector arise as critical factors.