La responsabilidad social de las empresasuna variable mas a considerar en la cultura empresarial
- Pindado García, Julio (coord.)
- Payne, Gregory (coord.)
Publisher: Escuela Superior de Gestión Comercial y Marketing, ESIC
ISBN: 978-84-7356-556-1
Year of publication: 2008
Volume Title: Comunicaciones
Volume: 2
Pages: 49
Congress: Asociación Europea de Dirección y Economía de Empresa. Congreso Nacional (22. 2008. Salamanca)
Type: Conference paper
Abstract
Social responsibility of organizations is a highly topical question. Their social awareness is becoming one of their most important intangible assets. In this paper, firstly we will make a short description of historical moments by using a diachronic approach so that we can analyse those contributions that are more useful and relevant to this field in order to reach the concept of social responsibility. Then, we will analyse the present situation, revealing that the businesses� increase of social capital must be the result of their activities within the standards of cultural, moral, social and economic values. We will also emphasize the importance of establishing and implementing some codes and standards as a guidance when applying CSR.