La organización de grandes eventos como atractivo para el turismo urbanoLa selección española de baloncesto y su impacto turístico en la ciudad de Ourense.

Abstract

The interconnection between tourism and sport is actually evidence in the advanced societies. This relation is evident in the interest that show different organizations (publics and privates) and in the coordination of efforts to increase the policies of proceedings and to improve the ties of union between both disciplines (Latiesa y Paniza 2006:133). For this reason the sport -concretely, sport events- can be considered as a key element within cities marketing policies due to its capacity to attract tourism. Furthermore, this effect happens both during its celebration and afterwards. The present paper aims to carry out an economic evaluation of the match held in the city of Ourense (Spain) in 2007. This event was included in the preparatory summer tour of the Spanish selection of basketball. Ourense was one the cities choosen for this purpose. This will allow to be aware of the importance of sport events in order to enhance local and regional tourist planning.