Las propuestas del partido republicano de EE.UU. en sus campañas de televisión (1952-2004)
- Ruiz Acosta, María José (coord.)
Publisher: Editorial de la Universidad de Sevilla
ISBN: 8496377733
Year of publication: 2006
Pages: 48
Congress: Congreso de la Asociación de Historiadores de la Comunicación (8. 2006. Sevilla)
Type: Conference paper
Abstract
When television emerged as a mass medium in the early 1950s, TV advertising became an essential campaign tool. This innovation had a permanent effect on the way presidential campaigns are run in the United States. The study covers since the first campaign in television, in 1952, to the last campaign for the elections of 2004.