Impacto de la fuente sobre el consumo cinematográfico
- Crespo Pereira, Verónica
- García Soidán, Pilar
- Martínez Fernández, Valentín Alejandro
- Rúas Araújo, José (coord.)
- Martínez Fernández, Valentín Alejandro (coord.)
- Rodríguez, María Magdalena (coord.)
- Puentes Rivera, Iván (coord.)
- Yaguache Quichimbo, Jenny (coord.)
- Sánchez Amboage, Eva (coord.)
Editorial: Universidad Técnica Particular de Loja ; XESCOM. Red Internacional de Investigación de Gestión de la Comunicación
ISBN: 978-9942-25-054-4
Ano de publicación: 2016
Páxinas: 790-803
Congreso: Simposio Internacional sobre Gestión de la Comunicación (2. 2016. ----)
Tipo: Achega congreso
Resumo
The volume of accessible data asks for the establishment of filters to discriminate among the information received. The credibility of the source is posed as a utility to manage information in our daily life. This article analyses the relationship between the credibility of the source and its influence on the decisions about leisure from the receivers. In particular, we have investigated on the impact of sources in consumption of audiovisual products (films). To develop our proposal, a total of 320 surveys have been carried out. The results show that the hypothesis that organic sources have more influence and credibility than induced and autonomous sources is not completely true in this setting. In fact, data do not support categorically, and for all the items analysed, the greater prevalence of one type of source over another. However, the intimate social circles do mostly determine our attitude. On the other hand, this research highlights the relevance of expertise or philia element in decision-making.