Turismo rural como estrategia de diversificaciónfactores determinantes y resultados en Galicia

  1. Diéguez Castrillón, María Isabel 1
  2. Gueimonde Canto, Ana Isabel 1
  3. Sinde Cantorna, Ana Isabel 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Journal:
Management Letters / Cuadernos de Gestión

ISSN: 1131-6837

Year of publication: 2009

Volume: 9

Issue: 2

Pages: 31-54

Type: Article

More publications in: Management Letters / Cuadernos de Gestión

Abstract

Determinants and performance of diversification strategy have been approached frequently in the literature. Nevertheless, there are only a few studies that analyze the diversification in sectors where the impulse to diversify is not strictly economic, but political or social. Diversification of agricultural and farm activity towards the tourism in Galicia is a clear example. The aim of this paper is to determine the factors that motivate holders of farmers to initiating a strategy of diversification towards the tourism, as well as the dimensions of the managerial relevant results for the owners who diversify. Results of the analysis on a representative sample of rural tourism establishments of Galicia indicate the multidimensional and heterogeneity of the analyzed constructs. Social motivations acquire prominence, in the same way that subjective measures of performance related to the improvement of the environment and customer orientation.