Creación de un gabinete de comunicación y establecimiento de un plan de comunicación-base para la eurorregión Galicia-Norte de Portugal

1. Fernández Souto, Ana Belén
2. Vázquez Gestal, Montserrat

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Abstract

Below we present the theoretical basis of the need to create an operational communications office for Eurorrexión Galicia-Norte de Portugal. Due to communication gaps identified with respect to imaging and corporate identity, we propose the creation of this office to solve this problem.

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