Gestión de crisis en el turismola cara emergente de la sostenibilidad

Abstract

When the management and long-term care of those involved in sustainable tourism development goes into a state of emergency we are in a crisis situation. In these situations, specifi c knowledge acquired in the fi eld of crisis management in tourism can help to take advantage of the opportunities that they present to organizations and tourist businesses. The state of emergency caused by a crisis that impacts a tourist destination is an opportunity to meet the challenges of competitiveness and sustainability currently faced by tourist destinations. To make better use of these opportunities, previous preparation and a certain amount of anticipation is necessary, since it is in the reduction phase of the crisis that a series of warning signs or indicators must be established to act effi ciently. Three cases of good practices in tourist destinations affected by a negative event are analyzed. This can help to illustrate the idea and to show specifi c actions to be carried out.