Éxito empresarial y género en turismo rural

Abstract

The purpose of this paper is to analyse the relationship between business success and gender in the fi eld of rural tourism in Galicia (Spain), employing fi nancial (or economic) and non-fi nancial elements as factors for success. The small size of the fi eld for research allows control of structural factors (industry, location and company size), employed by the existing literature to explain the relationship between business success and gender. The paper provides new knowledge about this relationship in a rural environment, with specifi c industry characteristics related to diversifi cation, small size and owner motivation. The fi ndings suggest the existence of a signifi cant relationship between gender and success, measuring success with both subjective measures (related to profi t orientation) and objective measures, related to employment. The perception of success appears to be higher for women, with signifi cant gender differences.