Desarrollo de la creatividad publicitariapasado y presente
ISSN: 2304-2265, 2224-235X
Year of publication: 2011
Issue: 1
Pages: 175-190
Type: Article
More publications in: Correspondencias & Análisis
Abstract
In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on its application to the advertising field, where the cited concept gets reinvented again and again in order to explore its new possibilities and situations.