A responsabilidade social empresarial e os stakeholdersunha análise clúster
ISSN: 1132-2799
Année de publication: 2012
Volumen: 21
Número: 1
Pages: 99-114
Type: Article
D'autres publications dans: Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais
Résumé
In the last years the business sector has come developing an increasing effort in the development of Corporate Social Responsibility activities. This behavior is sustained in the expectations of these improve the relationships with stakeholders and business reputation. This research measure the CSR using stakeholders approach and a cluster analysis is applied on a sample of galician companies. The obtained result is the identification of four segments of companies that provide different models for CSR implementation management
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