A Ribeira Sacra como destino turísticoanálise desde a perspectiva dos seus visitantes
- Carballo Meiriño, Roberto
- Fraiz Brea, José Antonio
- Rivo López, Elena
ISSN: 1132-2799
Ano de publicación: 2013
Volume: 22
Número: 1
Páxinas: 11-30
Tipo: Artigo
Outras publicacións en: Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais
Resumo
A Ribeira Sacra é unha zona esencialmente rural que engloba municipios nas dúas provincias interiores de Galicia. Nesta contorna espacial desenvolvemos unha investigación de campo para describir o perfil dos visitantes e coñecer a avaliación que realizan sobre a calidade dos servizos proporcionados polas empresas e sobre outros recursos da zona. As conclusións pretenden contribuír a mellorar a estratexia de comercialización deste destino turístico.
Referencias bibliográficas
- Ábalo, J.; Varela, J.; Manzano, V. (2007): "Importance Values for Importance-Performance Analysis: A Formula for Spreading Out Values Derived from Preference Rankings, " Journal of Business Research, 60 (2), pp. 115-121.
- Ábalo, J.; Varela, J.; Rial, A. (2006): "El análisis de importancia-valoración aplicado a la ges-tión de servicios, " Psicothema, 18 (4), pp. 730-737.
- Anderson, E.W.; Sullivan, M.W. (1993): "The Antecedents and Consequences of Customer Satisfaction for Firms, " Marketing Science, 12 (Spring), pp. 125-143.
- Arbore, A.; Busacca, B. (2011): "Rejuvenating Importance-Performance Analysis, " Journal of Service Management, 22 (3), pp. 409-429.
- Bacon, D.R. (2003): "A Comparison of Approaches to Importance-Performance Analysis, " International Journal of Market Research, 45 (1), pp. 55-71.
- Baker, D.A.; Crompton, J.L. (2000): "Quality, Satisfaction and Behavioral Intentions, " Annals of Tourism Research, 27 (3), pp. 785-804.
- Baloglu, S.; McCleary, K.W. (1999): "A Model of Destination Image Formation, " Annals of Tourism Research, 26 (4), pp. 868-897.
- Becken, S.; Lennox, J. (2012): "Implications of a Long-Term Increase in Oil Prices for Tou-rism, " Tourism Management, 33 (1), pp. 133-142.
- Bigné, J.E.; Sánchez, M.I.; Sánchez, J. (2001): "Tourism Image, Evaluation Variables and After Purchase Behaviour: Inter-Relationship, " Tourism Management, 22 (6), pp. 607-616.
- Buhalis, D. (2000): "Marketing the Competitive Destination of the Future, " Tourism Ma-nagement, 21 (1), pp. 97-116.
- Burns, A.C. (1986): "Generating Marketing Strategy Priorities Based on Relative Competi-tive Position, " Journal of Consumer Marketing, 3 (4), pp. 49-56.
- Burns, A.C.; Bush, R.F. (2000): Marketing Research. 3a ed. Upper Saddle River, NJ: Prentice Hall.
- Campbell, C.J.; Laherrère, J.H. (1998): "The End of Cheap Oil, " Scientific American, 278 (3), pp. 60-65.
- Chi, C.G.Q.; Qu, H. (2008): "Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach, " Tourism Manage-ment, 29 (4), pp. 624-636.
- Correia, A.; Oom P.; Moço, C. (2007): "Modeling Motivations and Perceptions of Portuguese Tourists, " Journal of Business Research, 60 (1), pp. 76-80.
- Crompton, J.L. (1979): "Motivations for Pleasure Vacation, " Annals of Tourism Research, 6 (4), pp. 408-424.
- Dann, G.M. (1981): "Tourism Motivations: An Appraisal, " Annals of Tourism Research, 8 (2), pp. 189-219.
- Deng, W. (2007): "Using a Revised Importance-Performance Analysis Approach: The Case of Taiwanese Hot Springs Tourism, " Tourism Management, 28 (5), pp. 1274-1284.
- Echtner, C.M.; Ritchie, J.R.B. (1991) "The Meaning and Measurement of Destination Image, " The Journal of Tourism Studies, 2 (2), pp. 2-12.
- Gallarza, M.G.; Gil, I.; Calderón, H. (2002): "Destination Image: Towards a Conceptual Framework, " Annals of Tourism Research, 29 (1), pp. 56-78.
- Hudson, S.; Hudson, P.; Miller G.A. (2004): "The Measurement of Service Quality in the Tour Operating Sector: A Methodological Comparison, " Journal of Travel Research, 42 (3), pp. 305-312.
- Jaccard, J.; Brinberg, D.; Ackerman, L.J. (1986): "Assessing Attribute Importance: A Compa-rison of Six Methods, " Journal of Consumer Research, 12 (4), pp. 463-468.
- Jang, S.C.; Morrison, A.M.; O'Leary, J.T. (2002): "Benefit Segmentation of Japanese Pleasure Travelers to the USA and Canada, " Tourism Management, 23 (4), pp. 367-378.
- Kau, A.K.; Lim, P.S. (2005): "Clustering of Chinese Tourists to Singapore: An Analysis of their Motivations, Values and Satisfaction, " International Journal of Tourism Research, 7, pp. 231-248.
- Kotler, P.; Haider, D.H.; Rein, I.J. (1993): Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. New York, NY: Free Press.
- Kozak, M. (2002): "Comparative Analysis of Tourist Motivations by Nationality and Desti-nations, " Tourism Management, 23 (3), pp. 221-232.
- Lichrou, M.; O'Malley, L.; Patterson, M. (2008): "Place-Product or Place Narrative(s)? Pers-pectives in the Marketing of Tourism Destinations, " Journal of Strategic Marketing, 16 (1), pp. 27-39.
- Martilla, J.A.; James J.C. (1977): "Importance-Performance Analysis, " Journal of Marketing, 41 (January), pp. 77-79.
- Murphy, P.; Pritchard, M.P.; Smith, B. (2000): "The Destination Product and Its Impact on Traveller Perceptions, " Tourism Management, 21 (1), pp. 43-52.
- Nash, R.; Martin, A. (2003): "Tourism in Peripheral Areas-The Challenges for Northeast Scotland, " International Journal of Tourism Research, 5 (3), pp. 161-181.
- Neslin, S.A. (1997): "Linking Product Features to Perceptions: Self-Stated Versus Statisti-cally Revealed Importance Weights, " Journal of Marketing Research, 18 (1), pp. 80-86.
- Oh, H. (2001): "Revisiting Importance-Performance Analysis, " Tourism Management, 22 (6), pp. 617-627.
- Oliver, R.L. (1980): "A Cognitive Model of the Antecedents and Consequences of Satisfac-tion Decisions, " Journal of Marketing Research, 27 (November), pp. 460-469.
- Oliver, R.L. (1999): "Whence Consumer Loyalty?, " Journal of Marketing, 63 (Special Issue), pp. 33-44.
- Qu, H.; Hyunjung, L.; Hyunjung, H. (2011): "A Model of Destination Branding: Integrating the Concepts of the Branding and Destination Image, " Tourism Management, 32 (3), pp. 465--476.
- Rodríguez, I.A.; San Martín, H. (2008): "Tourist Satisfaction a Cognitive-Affective Model, " Annals of Tourism Research, 35 (2), pp. 551-573.
- Yavas, U.; Shemwell, D.J. (2001): "Modified Importance-Performance Analysis: An Applica-tion to Hospitals, " International Journal of Health Care Quality Assurance, 14 (3), pp. 104--110.
- Yoon, Y.; Uysal, M. (2005): "An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model, " Tourism Management, 26 (1), pp. 45-56.