Vulnerabilidad del turismo y comunicación institucional ante desastresestudio de casos

  1. Rodríguez-Toubes Muñiz, Diego
  2. Álvarez de la Torre, Jaime
Revista:
Redmarka: revista académica de marketing aplicado

ISSN: 1852-2300

Any de publicació: 2013

Número: 11

Pàgines: 137-161

Tipus: Article

DOI: 10.17979/REDMA.2013.01.011.4810 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Altres publicacions en: Redmarka: revista académica de marketing aplicado

Resum

La incidencia de riesgos y peligros en destinos turísticos se ha incrementado y se prevé que seguirá creciendo a lo largo del tiempo. Los riesgos pueden afectar el normal funcionamiento de un destino turístico conduciendo a una situación de crisis. Por su misma naturaleza, el turismo es vulnerable a un rango de crisis más amplio que otros sectores, al mismo tiempo, se recupera mejor y más rápido llegando a ser un elemento tractor de la recuperación del destino. La importancia de la comunicación e información en estos escenarios es fundamental hasta el punto que su integración en los planes de gestión de la crisis es la base de una rápida y eficaz recuperación. Tres breves casos de estudio aportan luces para enfocar este tema.

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Fuente de los datos: Dialnet