Determinación de competencias distintivas en Pymesel caso de Vigo y su área de influencia (España)

  1. Carlos M. F. Jardon
  2. María Susana Martos
Revista:
Visión de futuro

ISSN: 1668-8708,  1669-7634

Ano de publicación: 2010

Volume: 14

Número: 2

Tipo: Artigo

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Outras publicacións en: Visión de futuro

Resumo

Las fuentes de ventajas competitivas son características de las empresas que les permiten situarse en mejor posición que sus competidores. Partiendo de la teoría de recursos y capacidades es habitual considerar que esas fuentes se encuentran en factores internos y externos de las empresas. El empresario, mediante la estrategia combina dichos factores estableciendo sus competencias distintivas. Este trabajo analiza la formación de competencias distintivas. Los resultados obtenidos muestran la forma en que las pequeñas y medianas empresas (PYME) organizan sus recursos y capacidades para formar competencias distintivas. Se estudian las Pymes de Vigo y su área de influencia, una región del noroeste de España. En ese caso se obtiene que forman 5 grandes competencias distintivas: gestión de recursos humanos y tecnológicos, gestión de los recursos territoriales, gestión de clientes, gestión de los productos e innovación. Estos coinciden en gran parte con trabajos previos, si bien sus contenidos presentan algunas diferencias.

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