Comportamiento y perfil de los consumidores de series de ficción y otros productos audiovisuales en el siglo XXI

  1. Noelia Araújo Vila 1
  2. José Antonio Fraiz Brea 1
  1. 1 Universidad de Vigo. España
Journal:
Vivat Academia

ISSN: 1575-2844

Year of publication: 2011

Issue: 117

Pages: 47-62

Type: Article

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Abstract

The study of consumer behavior is an area shared by different disciplines, the result of interest to know the tastes, preferences or traits that define it. The audiovisual sector, after its peak in recent decades, has also shown interest in knowing what is the profile of its consumer, the viewer, or what are the guidelines that follow when consuming one or another product of this sector. Therefore, this research focuses on possible variables that define the audience and factors that influence it at the time of consuming an audiovisual product.

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