Beyond retrospective assessment. Sport event economic impact studies as a management tool for informing event organization

  1. Angel Barajas 13
  2. Dennis Coates 23
  3. Patricio Sanchez-Fernandez 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

  2. 2 University of Maryland, Baltimore County
    info

    University of Maryland, Baltimore County

    Baltimore, Estados Unidos

    ROR https://ror.org/02qskvh78

  3. 3 Higher School of Economics, National Research University
    info

    Higher School of Economics, National Research University

    Moscú, Rusia

    ROR https://ror.org/055f7t516

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Revista:
European Research on Management and Business Economics

ISSN: 2444-8834

Ano de publicación: 2016

Volume: 22

Número: 3

Páxinas: 124-130

Tipo: Artigo

DOI: 10.1016/J.IEDEE.2015.05.001 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: European Research on Management and Business Economics

Resumo

Sport event promoters aim to organize them to get the best return on their investment. The purpose of this study is to learn better how to manage the event to maximize the benefit to the host area. Most studies on economic impact of sporting events focus on mega events or look for an impact in medium to large size cities. This study estimates the effect of a two-day event, the Rally Ourense, that takes place in a small town in Spain. Economic impact is estimated based on surveys of spectators and interviews of competitors in the 2009, 2010, and 2011 editions of the rally. The results show that the race has favorable effects, but also suggest that the impact could be increased with some simple changes to the event structure.

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