La Nueva Cadena de Suministro en la Era de los E-Retailersuna revisión bibliográfica actualizada

  1. Rodríguez-García, M. 1
  2. Domínguez-Caamaño, P 1
  3. Prado-Prado, J. C. 1
  1. 1 Grupo de Ingeniería de Organización. Dpto. de Organización de Empresas y Marketing. Escuela de Ingeniería Industrial. Universidad de Vigo.
Revista:
Dirección y organización: Revista de dirección, organización y administración de empresas

ISSN: 1132-175X

Ano de publicación: 2016

Número: 59

Páxinas: 18-31

Tipo: Artigo

DOI: 10.37610/DYO.V0I59.491 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Dirección y organización: Revista de dirección, organización y administración de empresas

Resumo

El crecimiento global del comercio electrónico continúa y las cadenas de suministro tradicionales se reinventan. A día de hoy, todavía no existe un marco que defina qué temas han sido los más presentes en la literatura sobre este aspecto. El objetivo de este artículo es ofrecer una recopilación bibliográfica actualizada sobre las implicaciones de este nuevo canal de ventas en la cadena de suministro, con una visión centrada en la figura de los e-retailers. En este marco, analizamos tanto los modelos de venta que se centran únicamente en el mercado online (puros e-retailers), como los que desarrollan una estrategia multicanal.

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Fonte de datos: Dialnet