La modelización de la demanda de turismo de economías emergentesel caso de la llegada de turistas rusos a España

  1. Alvarez Díaz, Marcos 1
  2. González Gómez, Manuel 1
  3. Otero Giráldez, María Soledad 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revista:
Cuadernos de economía: Spanish Journal of Economics and Finance

ISSN: 2340-6704,  0210-0266

Ano de publicación: 2016

Volume: 39

Número: 110

Páxinas: 112-125

Tipo: Artigo

DOI: 10.1016/J.CESJEF.2015.10.001 DIALNET GOOGLE SCHOLAR lock_openBiblos-e Archivo editor

Outras publicacións en: Cuadernos de economía: Spanish Journal of Economics and Finance

Resumo

El turismo internacional se ha convertido en uno de los principales sectores económicos en España. Sin embargo, a pesar de esta importancia, no hay muchos estudios que hayan analizado los determinantes de la demanda internacional a España. Los pocos estudios existentes se han centrado en el análisis de visitantes alemanes y británicos, obviando otras nacionalidades importantes y emergentes como la rusa. Rusia es uno de los principales mercados emisores de turismo a nivel mundial. El dinamismo mostrado por este mercado revela una elevada potencialidad y supone una gran oportunidad para que el sector turístico español aumente su participación en el mercado del turismo internacional. Es por esta razón que el principal objetivo de nuestra investigación es: a) conocer las variables más importantes que expliquen la demanda de turistas rusos a España, y b) cuantificar los impactos de estas variables en base a un modelo econométrico robusto. Los resultados obtenidos muestran la importancia de los factores económicos como la renta de los rusos, la de los costes relativos de la vida en España respecto a Rusia y los costes relativos de la vida en España respecto a una serie de países competidores por atraer el turismo ruso. También se pone de manifiesto la importancia de ciertos eventos puntuales como pueden ser los atentados de ETA y del 11-M, las revueltas en algunos países árabes de la cuenca mediterránea y el cambio en la política de visados entre la Unión Europea y Rusia

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Fonte de datos: Dialnet