La Crisis del pepino como oportunidad de negocio para las organizaciones empresariales españolas

  1. Fernández Souto, Ana Belén
  2. Vázquez Gestal, Montse 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revista:
Anagramas: Rumbos y sentidos de la comunicación

ISSN: 1692-2522

Ano de publicación: 2016

Volume: 15

Número: 29

Páxinas: 119-142

Tipo: Artigo

DOI: 10.22395/ANGR.V15N29A6 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: Anagramas: Rumbos y sentidos de la comunicación

Resumo

This article is a reflection on “cucumber crisis” which affected Spanish agriculture producers in June, 2011 and which created a panic among European consumers. From the analysis of the crisis management, we will study several cases of public and private Spanish organizations which use the ““Cucumber crisis”” as a business opportunity and, specifically, as an opportunity for positioning and reputation before their pubic.

Fonte de datos: Dialnet