Diseño televisivo a través de la neurociencia

  1. Verónica Crespo-Pereira 1
  2. Beatriz Legerén-Lago 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revue:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Année de publication: 2017

Titre de la publication: Diseño de la información

Volumen: 26

Número: 6

Pages: 1047-1055

Type: Article

DOI: 10.3145/EPI.2017.NOV.04 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: El profesional de la información

Objectifs de Développement Durable

Résumé

Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitive and emotional processing. This article offers an exploratory bibliographic review on the contribution of neuroscience in the design of audiovisual content (N=57). This review was carried out in three stages: a) review of unstructured information; b) analysis, organization, and synthesis of content; c) conclusions. Likewise, interviews with experts in the television field, neuromarketing consultants, and neuroscientists (N=10), support the conclusions from the bibliographic review. Subsequently, the paper provides a set of scientifically endorsed guidelines for the efficient design of TV content for entertainment, education, and information, based on storytelling, edition, and the creation of new platforms. The bibliographic research reveals that emotion and attention are the key indicators of effectiveness for the design of television products.

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Information sur le financement

La participación de la primera autora está financiada con cargo a las ayudas de apoyo a la etapa predoctoral del Plan Galego de Investigación, Innovación e Crecemento 2011-2015 (Plan I2C) de la Consellería de Educación de la Xunta de Galicia (modalidad A-2014). Así mismo, el trabajo forma parte de las actividades de investigación promovidas a través del proyecto del Programa estatal de Fomento de la Investigación Científica y Técnica de Excelencia, subprograma estatal de Generación de Conocimiento del Ministerio de Economía y Competitividad de España sobre “Indicadores de gobernanza, financiación, rendición de cuentas, innovación, calidad y servicio público de las RTV europeas aplicables a España en el contexto digital” (referencia CSO2015-66543-P), así como de la actividad de la Red Internacional de Investigación de Gestión de la Comunicación (Redes 2016 G-1641 XESCOM) apoyada por la Consellería de Cultura, Educación e Ordenación Universitaria de la Xunta de Galicia (referencia ED341D R2016/019).

Financeurs

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