Las ferias internacionales de turismo como actividades de RR.PP.
- 1 Universidade de Vigo, España
ISSN: 1012-1587
Any de publicació: 2017
Número: 83
Pàgines: 373-402
Tipus: Article
Altres publicacions en: Opción: Revista de Ciencias Humanas y Sociales
Resum
In the present study a reflection on the planning and execution of international events is carried out, particularly in the field of tourism fairs Public Relations. With the intercultural differences that it implies, we propose a study that analyzes these events in two ways: a) from the point of view merely organizational and b) from the intercultural one. Five international tourism fairs d held in 2015 are analyzewith the objectives to study their organization from the work of PR and organizational communication, socio-cultural differences, communication and finally a comparative study is made.