La comunicación política hoyretos y amenazas

  1. José Ruas 2
  2. Arantxa Capdevila 1
  1. 1 Universitat Rovira i Virgili
    info

    Universitat Rovira i Virgili

    Tarragona, España

    ROR https://ror.org/00g5sqv46

  2. 2 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revista:
Comunicación y sociedad = Communication & Society

ISSN: 2386-7876

Ano de publicación: 2017

Volume: 30

Número: 3

Páxinas: 145-153

Tipo: Artigo

DOI: 10.15581/003.30.35772 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Comunicación y sociedad = Communication & Society

Resumo

Acontecimientos como el triunfo del Brexit en el Reino Unido, la victoria de Trump en Estados Unidos o el auge de los populismos en algunos países europeos han supuesto una importante sacudida en el panorama político occidental, que se había mantenido estable desde la Segunda Guerra Mundial. Estos hechos abren nuevas y relevantes dimensiones para la comunicación política. Esta disciplina se enfrenta a destacados retos y amenazas, desde el punto de vista académico y de la acción política. Nuevos fenómenos como la pérdida de credibilidad de los actores políticos y de los medios de comunicación tradicionales, la banalización de la política, el uso de algoritmos para comprender, prever e intervenir en el devenir de la comunicación o el ascenso de los nuevos medios en la arena pública se combinan con viejos conocidos como la persuasión, la propaganda, la personalización o el dominio de las emociones. En este artículo se exploran nuevas líneas de trabajo, perspectivas, estrategias y posicionamientos y se reflexiona sobre la posibilidad que éstas ofrecen a la hora de establecer futuros recorridos teóricos, metodológicos y de acción dentro de un ámbito comunicativo caracterizado por su continua evolución en un contexto cada vez más incierto y cambiante.

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Fonte de datos: Dialnet