Del view al shareel papel de la comunicación viral en la transformación del ecosistema mediático

  1. Dafonte-Gómez, Alberto 1
  2. Martínez-Rolán, Xabier 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Journal:
Palabra Clave

ISSN: 2027-534X,  0122-8285

Year of publication: 2016

Volume: 19

Issue: 2

Type: Article

DOI: 10.5294/PACLA.2016.19.2.7 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Palabra Clave

Abstract

Since the emergence in the mid-1990s, the concept of “media virus”, the phenomenon of viral communication has not done more to expand, integrate and transform the media ecosystem. This article reflects on the changes that the rise of social user behavior has occurred in the way media companies create and distribute content. Following an initial tour on the behavior of users against media content and the motivations that they have to share with their community, establish relationships between these new patterns of consumption and distribution among peers and the adjustments to the content to the practices have been occurring at present. Through a case study on shareability options in major online newspapers in Argentina, Brazil, Bolivia, Chile, Colombia, Spain, Guatemala, Mexico, Peru, Portugal and Venezuela.

Data source: Dialnet