El uso de la Neurociencia en el diseño de contenidos transmedia en los canales de televisión públicos de EuropaVideojuegos y Social TV

  1. Crespo-Pereira, Verónica 1
  2. Legerén-Lago, Beatriz 2
  1. 1 Universidad Pontificia Católica del Ecuador
  2. 2 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revista:
EDMETIC

ISSN: 2254-0059

Ano de publicación: 2018

Título do exemplar: Bases neuro-educativas y socio-emocionales para trabajar con videojuegos en contextos de aprendizaje; V-IX

Volume: 7

Número: 2

Páxinas: 37-56

Tipo: Artigo

DOI: 10.21071/EDMETIC.V7I2.10981 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: EDMETIC

Obxectivos de Desenvolvemento Sustentable

Resumo

With the aim of improving theattraction of new audiences, public television networks in Europe are using neuroscience to get to know their users better and establish the bases for the design of efficient educational television products. In addition to allowing you to better understand the preferences and tastes of the audience. Through a review of the literature, this document focuses on the potential of neuroscience for the design of successful transmedia products. Specifically, products such as video games and social television forpublic broadcast system in Europe.

€ Ver financiamento

Información de financiamento

El trabajo forma parte del proyecto de investigación CSO2015-66543-P, perteneciente al Programa Nacional de Fomento de la Investigación Científica y Técnica del Ministerio Español de Economía y Competitividad, cofinanciado por el FEDER Europeo y titulado "Indicadores relacionados". a la gobernanza, financiación, rendición de cuentas, innovación, calidad y servicio público de los organismos de radiodifusión aplicables en el contexto digital en España ".También forma parte de la Red Internacional de Investigación en Gestión de la Comunicación (REDES 2016 G-1641 XESCOM) XESCOM-, con el apoyo del Ministerio de Cultura y Educación de la Xunta de Galicia (Ref.ED341D R2016 / 019).

Financiadores

Referencias bibliográficas

  • Albright, T. D., Kandel, E.R., & Posner, M.I. (2000). Cognitive neuroscience. Current Opinion in Neurobiology, 10, 612-624. http://dx.doi.org/10.1016/S0959-4388(00)00132-X
  • Almeida, S., Veloso, A., Roque, L., & Mealla, O. (2011). The Eyes and Games: A Survey of Visual Attention and Eye Tracking Input in Video Games. Proceedings of SBGames 2011.
  • Ariely, D., & Berns, G. S. (2010). Neuromarketing: the hope and hype of neuroimagining in business. Nature reviews Neuroscience, 11(4), 284-292. http://dx.doi.org/10.1038/nrn2795
  • Bagozzi, R.P., Gopinath, M., & Nyer, P.U. (1999). The role of emotions in marketing. Journal of the Academy of Marketing Sciencie, 27(2), 184-206. http://dx.doi.org/10.1177/0092070399272005
  • Bardzell, Jeffrey, Shaowen Bardzel, and Tyler Pace. 2008. Player Engagement and In-Game Advertising. OTO Insights. New Media Research. www.onetooneinteractive.com. Last access on 27/03/2015
  • Bavelier, D., Green, S., & Dye, W.G. (2010). Children, wired: for better and for worse. Neuron, 67 (5), 692-701. https://doi.org/10.1016/j.neuron.2010.08.035
  • Brodie, R.J., Hollebeek, L.D., Juric, B., & Ilic, A. (2011). Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research. Journal of Service Research 14(3) 252-271.
  • Burkitt, L. (2009). Neuromarketing: Companies Use Neuroscience for Consumer Insights. https://www.forbes.com/forbes/2009/1116/marketing-hyundai-neurofocus-brain-waves-battle-for-the-brain.html.
  • Calder, B., and Malthouse, E.C. (2008). Media Engagement and Advertising Effectiveness,’’ In Kellogg on Advertising and Media, Bobby J. Calder (Ed.), Hoboken, NJ: Wiley, 1-36.
  • Camacho, A. 2005. Sistemas sintéticos: lo inteligible en los manuales para la enseñanza. Cinta moebio 22: 1-18
  • Clore, G.L., & Ortony, A. (2000). Cognition in Emotion: always, sometimes, or never? In Richard D. Lane, Lynn Nadel (Eds.), Cognitive Neuroscience of Emotion (pp. 24-61). New York: Oxford University Press.
  • Cooper, R.P., & Shallice, T. (2010). Cognitive neuroscience: The Troubled Marriage of Cognitive Science and Neuroscience. Topics in Cognitive Science, 2(2010), 398-406. http://dx.doi.org/10.1111/j.1756-8765.2010.01090.x
  • Crespo-Pereira, V., Martínez-Fernández, V., & Campos-Freire, F. (2017). Neurociencia para la innovación de contenidos en la televisión pública europea. Comunicar, 25(52), 09-18. https://doi.org/10.3916/C52-2017-01
  • Crespo-Pereira, V., Martínez-Fernández, V.A., & García-Soidán, P. (2016). El profesional del neuromarketing en el sector audiovisual español. El Profesional de la Información, 25(2), 209-216. https://doi.org/10.3145/epi.2016.mar.07
  • Crespo-Pereira, Verónica; Legerén-Lago, Beatriz (2017). “Diseño televisivo a través de la neurociencia”. El profesional de la información, v. 26, n. 6, pp. 1047-1055. https://doi.org/10.3145/epi.2017.nov.04
  • Fortunato, V.C.R., Giraldi, J.M.E., & Oliveira, J.H.C. (2014). A review of studies on neuromarketing: practical results, techniques, contributions and limitations. Journal of Management Research, 6(2), 201-220. http://dx.doi.org/10.5296/jmr.v6i2.5446
  • Fugate, D.L. (2007). Neuromarketing: a layman’s look at neuroscience and its potential application to marketing practice. Journal of Consumer Marketing, 24(7), 385-394. http://dx.doi.org/10.1108/07363760710834807
  • Goldsmiths. (2015). A future for public service television: content and platforms in a digital world. A report on the future of public service television in the UK in the 21st century. London, United Kingdom: University of London.
  • González-Bernal, M.I. (2016). Hacia la comprensión del engagement de las audiencias de televisión, modelo conceptual multidimensional desde la comunicación. Palabra clave, 19(3),769-809. http://dx.doi.org/10.5294/pacla.2016.19.3.5
  • Grabe, M., Zhou, S., Lang, A., & Bolls, P. (2000). Packaging television news: the effects of tabloid on information processing and evaluative responses. Journal of Broadcasting & Electronic Media, 44(4), 690-703. http://dx.doi.org/10.1207/s15506878jobem4404
  • Green, S. & Bavelier, D. (2003). Action video game modifies visual selective attention. Nature, 423, 534-537.
  • Green, S. & Bavelier, D. (2004). The cognitive neuroscience of video games.
  • Guixeres, J., Bigné, E., Ausín, J.M., Alcañiz, M., Colomer, A., Fuentes, F., Naranjo, V. (2017). Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising. Frontiers in Psychology, 8:1808. doi: 10.3389/fpsyg.2017.01808
  • Haven, K. (2007). Story Proof. Haven, K. (2007). Story Proof. (K. Haven, Ed.). Westport: Greenwood Publishing Group, Inc./Lu.com.
  • Ian Gordon & Sun Sun Lim (2016). Introduction to the special issue “Cultural industries and transmedia in a time of convergence: Modes of engagement and participation”. http://www.tandfonline.com/doi/full/10.1080/01972243.2016.1212614?scroll=top&needAccess=true
  • Immordino-Yang, M.H., & Damasio, A. (2007). We Feel, therefore We Learn: The Relevanve of Affective and Social Neuroscience to Education. Mind, Brain, and Education, 1(1), 3-10. https://doi.org/10.1111/j.1751- 228X.2007.00004.x
  • Innerscope Research (2014). Welcome to integrated consumer neuroscience on the path to integrated. N.d.: Innerscope Research.
  • Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. (U. P. New York, Ed.). New York.
  • Konijn, E.A., Holt, J.M. (2011). From noise to nucleus. Emotion as key to construct in processing media messages. In K. Döveling, C. von Scheve, E. A. Konijn (Eds.), The Routledge Handbook of emotions and mass media (pp.37-59). New York: Routledge International Handbooks.
  • LeDoux, J. (1999). El cerebro emocional. Ariel Planeta: Buenos Aires.
  • Market Research Society. (2015). Evidence Matters: MRS Awards 2015. Retrieved September 09th, 2016, from https://goo.gl/DuqTtB
  • Martín-Rodríguez, J.F., Cardoso-Pereira, N., Bonifácio, V., & Barroso-
  • Martín, J.M. (2004). La Década del Cerebro (1990-2000): algunas aportaciones. Revista Española Neuropsicología, 6(3-4), 131-170.
  • Mora, F. (2013). Neuroeducación, solo se puede aprender aquello que se ama. Madrid: Alianza Editorial.
  • MRS (2015). Tackling the elephant: How innovation helped BBC Worldwide master emotion. MRS Awards 2015.
  • Napoli, P.M. (2011). Audience evolution. New technologies and the transformation of media audiences. Columbia University Press: New York.
  • Oullier, O., & Sauneron, S. (2010). Improving public health prevention with behavioural, cognitive and neuroscience. Paris, France: Centre for Strategic Analysis.
  • Page, G. (2012). Scientific realism: what “neuromarketing” can and can’t tell us about consumer. International Journal of Market Resarch, 54(2), 287-291. http://dx.doi.org/10.2501/IJMR-54-2-287-290
  • Perrinet, J. Paneda, X.G., Cabrero, S., Melendi, D., García, R., & García, V. (2011). Evaluation of Virtual Keyboards for Interactive Digital Televisions Applications. International Journal of Human-Computer Interaction, 27(8), 703-728. https://doi.org/10.1080/10447318.2011.555305
  • Prado, E. (2012). La televisione che converge nella rete. Nuova Civiltà Delle Macchine, 30(1), 9-36.
  • Pynta, Peter; Seixas, Shaun; Nield, Geoffrey; Hier, James; Millward, Emilia; Silberstein, Richard (2014). “The power of social television: can social media build viewer engagement?”. Advertising Research, v.54, n.1, pp.1-15 10. http://dx.doi.org/10.2501/JAR-54-1-071-080
  • Quintas-Froufe, N., & González-Neira, A. (2016). Consumo televisivo y su medición en España: camino hacia las audiencias híbridas. El Profesional de la Información, 25(3), 376-383. https://doi.org/10.3145/epi.2016.may.07
  • Ravaji, N., Saari, T., Salminen, M., Laarni, J., Holopainen, J., & Järvinen, A. (2004). Emotional response patterns and sense of presence during video games: Potential criterion variables for game design. Proceedings of the third Nordic conference on Human-computer interaction.
  • Raybourn, E. (2014). A new paradigm for serious games: Transmedia learning for more effective training and education. Journal of Computational Science 5 (2014) 471–481.
  • Rutledge, P. (2015). The transmedia trip: the psychology of creating multi-platform narative engagement for transmedia migration.
  • Seixas, Shaun; Pynta, Peter; Nield, Geoffrey; Silberstein, Robert (2015). “The neuroscience of social television” En: Hajli, Nick. Handbook of research on integrating social media into strategic marketing. Newcastle: IGI Global, pp. 153-166. ISBN: 9781466683532. http://dx.doi.org/10.4018/978- 1-4666-8353-2
  • Solnais, C., Sánchez-Fernández, J., & Ibáñez-Zapata, J.A. (2015). Neuromarketing: the future of market research or a passing trend? Paper presented at Proceedings of the 2015 International Marketing Trends Conference, Paris, Francia.
  • Squire, K. (2006). From Content to Context: Videogames as Designed Experience. Educational Researcher, 35(8), 19–29
  • Steele, Audrey; Jacobs, Devra; Siefert, Caleb; Rule, Randall; Levine,Brian; Marci, Carl (2013). “Leveraging synergy and emotion in a multi-platform world”. Journal of Advertising Research, pp. 417-430. http://dx.doi.org/10.2501/JAR-53-4-417-430
  • Vecchiato, G., Cherubino, P., Trettel, A., & Babiloni, F. (2013). Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing. Springer-Verlag Berlin Heidelberg. http://dx.doi.org/10.1007/978-3-642-38064-8
  • Ventrakaman, V., Clithero, J.A., Fitzsimons, G.J., & Huettel, S.A. (2012). New scanner data for Brand marketers: how neuroscience can help better understand differences in brand preferences. Journal of Consumer Psychology, 22(1), 143-153. http://dx.doi.org/10.1016/j.jcps.2011.11.008
  • Wilson, Sh. (2016). In the Living Room: Second Screens and TV Audiences. Television & New Media, 17(2), 174-191. https://doi.org/10.1177/1527476415593348
  • Zaltman, G. (2003). Essential Insights into the Mind of the Market. Business Book Summaries, 12(2), 1-15.
  • Zorrilla-Abascal, M.L. (2015). Transmedia intertextualities in educational media resources: The case of BBC Schools in the United Kingdom. New Media & Society, 18(11), 2629-2648.
Fonte de datos: Dialnet