El uso de la Neurociencia en el diseño de contenidos transmedia en los canales de televisión públicos de EuropaVideojuegos y Social TV

  1. Crespo-Pereira, Verónica 1
  2. Legerén-Lago, Beatriz 2
  1. 1 Universidad Pontificia Católica del Ecuador
  2. 2 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revista:
EDMETIC

ISSN: 2254-0059

Ano de publicación: 2018

Título do exemplar: Bases neuro-educativas y socio-emocionales para trabajar con videojuegos en contextos de aprendizaje; V-IX

Volume: 7

Número: 2

Páxinas: 37-56

Tipo: Artigo

DOI: 10.21071/EDMETIC.V7I2.10981 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: EDMETIC

Resumo

With the aim of improving theattraction of new audiences, public television networks in Europe are using neuroscience to get to know their users better and establish the bases for the design of efficient educational television products. In addition to allowing you to better understand the preferences and tastes of the audience. Through a review of the literature, this document focuses on the potential of neuroscience for the design of successful transmedia products. Specifically, products such as video games and social television forpublic broadcast system in Europe.

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Información de financiamento

El trabajo forma parte del proyecto de investigación CSO2015-66543-P, perteneciente al Programa Nacional de Fomento de la Investigación Científica y Técnica del Ministerio Español de Economía y Competitividad, cofinanciado por el FEDER Europeo y titulado "Indicadores relacionados". a la gobernanza, financiación, rendición de cuentas, innovación, calidad y servicio público de los organismos de radiodifusión aplicables en el contexto digital en España ".También forma parte de la Red Internacional de Investigación en Gestión de la Comunicación (REDES 2016 G-1641 XESCOM) XESCOM-, con el apoyo del Ministerio de Cultura y Educación de la Xunta de Galicia (Ref.ED341D R2016 / 019).

Financiadores

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Fonte de datos: Dialnet