¿Qué significa ser «el mejor»? Alegaciones de tono excluyente, exageraciones publicitarias y otras categorías colindantes en el derecho de la publicidad
ISSN: 1888-3052
Year of publication: 2018
Issue: 22
Type: Article
More publications in: Revista de derecho de la competencia y la distribución
Abstract
In this paper, following a recent rule of the Court of Appeal of Madrid, we analyze the similarities and differences between different advertising categories: comparative advertising, superlative advertising, self-comparing advertising, top parity advertising, advertising exaggerations and value judgments. Also, the differences in their legal regime are studied