Aspectos jurídicos de la publicidad a través de líderes de opinión en redes sociales («influencers»)

  1. ANXO TATO PLAZA 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Journal:
Revista de derecho mercantil

ISSN: 0210-0797

Year of publication: 2019

Issue: 311

Pages: 2

Type: Article

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More publications in: Revista de derecho mercantil

Abstract

It has always been common for celebrities to participate in certain advertisements. However, in recent years, the success of social networks has led to the emergence of a new category of opinion leaders: the so-called «influencers», who acquire notoriety precisely because of their activity on social networks. In the present work, we analyze the Law of Influencer Marketing. For these purposes, both the obligations to identify advertising and the restrictions and limits applicable to their content are studied.

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