Los festivales de música como inductores de imagen de destino turístico. El caso del Festival Vodafone Paredes de Coura

  1. Lucília Cardoso 1
  2. Noelia Araújo Vila 1
  3. Ângela de Almeida 2
  4. José Antonio Fraiz Brea 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

  2. 2 ESACT-IP Bragança
Revista:
Investigaciones Turísticas

ISSN: 2174-5609

Ano de publicación: 2019

Número: 17

Páxinas: 149-167

Tipo: Artigo

DOI: 10.14198/INTURI2019.17.07 DIALNET GOOGLE SCHOLAR lock_openRUA editor

Outras publicacións en: Investigaciones Turísticas

Resumo

Tourism and events are not a recent phenomenon. What is new and important is the influence that events have on a destination’s image. Events stimulate the development of destinations, they are image-building instruments of a territory, they increase the visibility of destinations and they complement tourism promotion. In the portfolio of events as tourist products, we can highlight music festivals, including the Vodafone Festival of Paredes de Coura (with more than 100,000 attendees), which takes place in the town of Paredes de Coura in the tourist destination of Porto-North (Portugal). The main objective of this article is to determine whether the image of the festival positively affects the image of the tourist destination. For this purpose, questionnaire has been randomly administered among 395 individuals attending the festival, in which a total of 24 items of the festival and destination image are evaluated. The profile of the festival is also analyzed.

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Información de financiamento

Tras analizar el caso del Festival Vodafone Paredes de Coura se obtiene el perfil de asis-tente a este tipo de eventos 縁送崁ḁ瘁ᨁ紀 la música alternativa la protagonista 缃堀 Así 唀 se establece un perfil de individuo joven 唀 hombre o mujer y estudiante 堀 Se caracteriza por asistir acompañado y como dato relevante motivado por el festival 堀 Se demuestra así que el propio festival es el elemento atrayente de este tipo de turista 堀 También se destaca entre los resultados obtenidos que la estancia más habitual son 爃 días 縃唃㤃缃唀 mientras que en el festival la mayoría sólo permanece  縃㤃缃堀 Este dato es muy positivo para el destino 唀 ya que 唀 aunque la mayoría de los asistentes acude a Viana do Castelo motivados por el festival 唀 prolongan su estancia hasta  días más 堀 En este caso la evaluación de la imagen cognitiva es tanto positiva para el festival como para el destino 唀 pero las valoraciones son más altas para el propio destino 堀 El festival presenta algunos aspectos mejorables 唀 como la limpieza o el acceso a los palcos 堀 Aun así 唀 se demuestra que la imagen positiva del evento influye favorablemente en la imagen del destino 唀 motivando al asistente a conocer también el destino una vez que asiste al festival ?

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Fonte de datos: Dialnet