Análisis de vídeos sobre cáncer de mama en YouTube

  1. MARÍA ISABEL MÍGUEZ-GONZÁLEZ
  2. OSWALDO GARCÍA CRESPO
  3. DIANA RAMAHÍ-GARCÍA
Revista:
Cuadernos.Info

ISSN: 0719-3661

Ano de publicación: 2019

Título do exemplar: Medios y Sociedad en el Cono Sur

Número: 44

Páxinas: 179-193

Tipo: Artigo

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Outras publicacións en: Cuadernos.Info

Resumo

O artigo estuda as características e a confiabilidade de 76 vídeos do YouTube sobre câncer de mama, relacionando-os à sua repercussão e valor para os usuários. A análise é baseada em um modelo que inclui elementos quantitativos e qualitativos. Os resultados mostram uma grande diversidade de formatos e promotores, em oposição a uma maior uniformidade em termos de tipo de conteúdo e tom. Embora os vídeos noticiosos de tons neutros predominem, os dados refletem a preferência dos usuários por vídeos mais subjetivos e menos confiáveis.

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