Emprendimiento e Internacionalizacióncómo tomar decisiones acertadas /

  1. González-Loureiro, Miguel 1
  2. Vlacic, Bozidar 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Journal:
Emprendimiento y negocios internacionales

ISSN: 2530-5603

Year of publication: 2016

Volume: 1

Issue: 1

Pages: 19-28

Type: Article

DOI: 10.20420/ENI.2016.124 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Emprendimiento y negocios internacionales

Abstract

International entrepreneurship entails exploration and exploitation of opportunities in foreign markets. This behaviour is strongly influenced by the entrepreneur’s and manager’s perception of the environment. Perception is the first stage of the decision-making process. So that perception depends on how individuals know what they know, i.e., their cognition. Thus, the choice of a pattern of internationalisation (when, to where, how, how fast) is influenced by the decision-maker’s style. In this paper, we dig deeper on this process from neuroscience evolving research and provide a reflection on this can help make wise decisions when it comes to internationalisation.

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