Persuasión y neurociencias. Apelar al cerebro
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Universidade da Coruña
info
ISSN: 1133-6870, 1988-8732
Year of publication: 2019
Volume: 2
Issue: 24
Pages: 87-89
Type: Book review
More publications in: Questiones publicitarias: revista internacional de comunicación y publicidad
Abstract
In the present review it reflects about the content and usefulness, both professional and academic, of the book “Persuasión y Neurociencias. Apelar al Cerebro” (Comunicación Social, 2018). The authors, José Rúas-Araújo and Javier García-Sanz, provide an interdisciplinary vision, overcoming the classic division between “science and letters”, the functioning of the human brain and the applications that can be derived from the point of view of the communicative effectiveness, fundamentally in the field of advertising and political communication.