The role of market orientation on company performance through the development of sustainable competitive advantage: The Inditex-Zara case

  1. Mazaira, A.
  2. González, E.
  3. Avendaño, R.
Revue:
Marketing Intelligence & Planning

ISSN: 0263-4503

Année de publication: 2003

Volumen: 21

Número: 4

Pages: 220-229

Type: Article

DOI: 10.1108/02634500310480103 GOOGLE SCHOLAR
La source de données: Scopus