The MiSPOT system: Personalized publicity and marketing over interactive digital TV

  1. López-Nores, M.
  2. Pazos-Arias, J.J.
  3. Blanco-Fernández, Y.
  4. García-Duque, J.
  5. Tubío-Pardavila, R.
  6. Rey-López, M.
Book Series:
Communications in Computer and Information Science

ISSN: 1865-0929

ISBN: 9783540886525

Year of publication: 2008

Volume: 23 CCIS

Pages: 315-327

Type: Conference paper

DOI: 10.1007/978-3-540-88653-2-24 GOOGLE SCHOLAR
Data source: Scopus