Public relations strategies applied to the implementation of a ‘country-brand’ in the Galicia-north Portugal Euro-region

  1. Souto, A.B.F.
  2. Gestal, M.V.
Journal:
Portuguese Journal of Social Science

ISSN: 1758-9509,  1476-413X

Year of publication: 2011

Volume: 10

Issue: 2

Pages: 185-204

Type: Article

DOI: 10.1386/PJSS.10.2.185_1 GOOGLE SCHOLAR
Data source: Scopus