Sport events as a tool for city marketing: The case of the Spanish swimming master championship

  1. Barajas, A.
  2. Sánchez-Fernández, P.
Book:
Strategies in Sports Marketing: Technologies and Emerging Trends

ISBN: 9781466659940

Year of publication: 2014

Pages: 16-28

Type: Book chapter

DOI: 10.4018/978-1-4666-5994-0.CH002 GOOGLE SCHOLAR
Data source: Scopus