YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands

  1. Huertas, A.
  2. Míguez-González, M.I.
  3. Lozano-Monterrubio, N.
Revue:
Journal of Brand Management

ISSN: 1479-1803,  1350-231X

Année de publication: 2017

Volumen: 24

Número: 3

Pages: 211-229

Type: Article

DOI: 10.1057/S41262-017-0031-Y GOOGLE SCHOLAR
La source de données: Scopus