Value co-creation, dynamic capabilities and customer retention in industrial markets

  1. Preikschas, M.W.
  2. Cabanelas, P.
  3. Rüdiger, K.
  4. Lampón, J.F.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2017

Volume: 32

Issue: 3

Pages: 409-420

Type: Article

DOI: 10.1108/JBIM-10-2014-0215 GOOGLE SCHOLAR
Data source: Scopus