Main factors in the adoption of digital marketing in startups an online focus group analysis

  1. Teixeira, S.
  2. Branco, F.
  3. Martins, J.
  4. Au-Yong-Oliveira, M.
  5. Moreira, F.
  6. Goncalves, R.
  7. Perez-Cota, M.
  8. Jorge, F.
Actes de conférence:
Iberian Conference on Information Systems and Technologies, CISTI

ISSN: 2166-0735,  2166-0727

ISBN: 9789899843486

Année de publication: 2018

Volumen: 2018-June

Pages: 1-5

Type: Communication dans un congrès

DOI: 10.23919/CISTI.2018.8399435 GOOGLE SCHOLAR
La source de données: Scopus