The six dimensions of adoption of a CRM strategy

  1. da Rocha Santos, J.D.
  2. Castelo, J.P.
Livre:
Diverse Methods in Customer Relationship Marketing and Management

ISBN: 9781522556190

Année de publication: 2018

Pages: 17-43

Type: Chapitre d'ouvrage

DOI: 10.4018/978-1-5225-5619-0.CH002 GOOGLE SCHOLAR