Validating action and social alignment constituents of collaboration in business relationships: A sales perspective

  1. Høgevold, N.M.
  2. Svensson, G.
  3. Otero-Neira, C.
Journal:
Marketing Intelligence and Planning

ISSN: 0263-4503

Year of publication: 2019

Volume: 37

Issue: 7

Pages: 721-740

Type: Article

DOI: 10.1108/MIP-12-2018-0577 GOOGLE SCHOLAR