Capital relacional y cultura en los negocios de subsistenciael caso de La Maná
- Martinez, xavi Fabian
- Fernández, Carlos M. 1
- Martínez-Cobas, Xavier
-
1
Universidade de Vigo
info
ISSN: 1133-3197, 1697-5731
Ano de publicación: 2021
Título do exemplar: Globalization of trade and its impact on economy
Volume: 39
Número: 2
Tipo: Artigo
Outras publicacións en: Estudios de economía aplicada
Resumo
Los negocios de subsistencia son muy importantes en los países en vías de desarrollo y en particular en Ecuador. Estas empresas se desarrollan normalmente en mercados situados en el fondo de la pirámide. Su competitividad se basa en el capital relacional, esencialmente. El tipo de mercados, las características de estos negocios y la cultura local pueden condicionar su desempeño. El objetivo de esta investigación es determinar si la cultura empresarial modera o cambia el efecto que tiene el capital relacional sobre el desempeño de los negocios de subsistencia en América Latina. Para alcanzar este objetivo, se utilizan mínimos cuadrados parciales aplicados a encuestas realizadas a 980 negocios de subsistencia. Los resultados señalan la importancia de la cultura y del capital relacional para tener mejor desempeño. Sin embargo, el posible oportunismo asociado a la cultura hace que se reduzca el impacto del capital relacional sobre el desempeño de la empresa.
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