Dimensions of Corporate Social Responsibility in the Hotel IndustryThe Case of Meliá Hotels

  1. Encarnación González-Vázquez 1
  2. Alicia Blanco-González 2
  3. Sandra Escamilla-Solano 2
  4. Camilo Prado-Román 2
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

  2. 2 Rey Juan Carlos University
Libro:
Corporate Social Responsibility for Valorization of Cultural Organizations
  1. MaríadelPilar Muñoz Dueñas (ed. lit.)
  2. Lucia Aiello (ed. lit.)
  3. Rosario Cabrita (ed. lit.)
  4. Mauro Gatti (ed. lit.)

Editorial: IGI Global

ISBN: 9781522535515

Ano de publicación: 2018

Páxinas: 54-76

Tipo: Capítulo de libro

SCOPUS: 2-s2.0-85045790631 DIALNET GOOGLE SCHOLAR

Resumo

Corporate social responsibility(CSR) has evolved from philanthropic to business strategy. CSR implies acceptance of the benefits it generates in companies where they are implemented such as financial performance, customer satisfaction, or organizational legitimacy. The objective is to test the level of implementation of CSR policies in Melia Hotels International, which is the leader in the Spanish hotel industry. The methodology used is the case study. Strategic plans, CSR reports, web information, and a survey of CSR director of the company have been analysed. The results confirm the concern they have for each interest group, as well as showing a clear commitment to the environment. The managing of its reputation and image is evidenced by its commitment to comply with the principles of the Global Compact and its evolving in Merco corporate reputation ranking. The main conclusion of this chapter has been that Melia Hotels has a correct integration of the policies of CSR in the general strategy of the company.

Fonte de datos: Dialnet