What about the consumer choice?The influence of socialsustainability on consumer’s purchasing behavior inthe Food Value Chain

  1. Mariana Toussaint 1
  2. Pablo Cabanelas 2
  3. Tania E. González-Alvarado 3
  1. 1 Food and Agriculture Organization of the United Nations (FAO)
  2. 2 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

  3. 3 Universidad de Guadalajara (México)
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Revista:
European Research on Management and Business Economics

ISSN: 2444-8834

Ano de publicación: 2021

Volume: 27

Número: 1

Páxinas: 32-42

Tipo: Artigo

DOI: 10.1016/J.IEDEEN.2020.100134 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: European Research on Management and Business Economics

Resumo

The environmental, economic, and social impact of food value chains have attracted the attention ofa wide range of stakeholders. However, only a few studies have focused on sustainability in the foodindustry in terms of social responsibility from a developing country perspective. Indeed, existing analysishas not adequately addressed the role of social responsibility on consumers’ preferences and purchasingdecision. This paper intends to shed light on this nexus through qualitative research relying on in-depthinterviews with decision-makers along the food value chain. Results suggest that consumers are sensitiveto social abuse practices, but they face difficulties to access information in order to inform their decisions.Therefore, a higher investment in transparency instead of certifications is recommendable, as sometimescompanies could be considered greenwashing. In this regard a number of opinion leaders, includingretailers and wholesalers, unions, media, and governments, can play a key role to enhance awarenessthrough information flows

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