Film tourism in SpainDestination awareness and visit motivation as determinants to visit places seen in TV series

  1. Noelia Araújo Vila 1
  2. José Antonio Fraiz Brea 1
  3. Pablo de Carlos 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revista:
European Research on Management and Business Economics

ISSN: 2444-8834

Ano de publicación: 2021

Volume: 27

Número: 1

Páxinas: 21-31

Tipo: Artigo

DOI: 10.1016/J.IEDEEN.2020.100135 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: European Research on Management and Business Economics

Resumo

TV series have become one of the most successful types of audio-visual product. Their potential to cul-tivate massive loyal audiences makes them an excellent medium for promoting the places they depict,presenting them as attractive destinations, and inducing the phenomenon known as film tourism. Thepresent study aims to shed light on the determinants behind viewers’ decisions to visit a destination theyhave seen in a TV series. More specifically, two aspects acknowledged as antecedents of travel decisionswere considered: destination awareness and visit motivation. To this end, quantitative questionnaireswere carried out with domestic tourists during their visits to destinations depicted in Spanish TV series.The collected data was analysed through tests of independence and a binary logistic regression, in whichthe respondents’ sociodemographic characteristics were used as control variables. The results corrobo-rate that both factors significantly influence the decision to visit film destinations, whereas the effect ofdestination awareness is stronger.

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Fonte de datos: Dialnet