Sports event portfolios: an innovative tool and a new management paradigm

  1. Salgado-Barandela, J.
  2. Barajas, A.
  3. Sanchez-Fernandez, P.
Aldizkaria:
International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Argitalpen urtea: 2022

Alea: 23

Zenbakia: 5

Orrialdeak: 920-933

Mota: Artikulua

DOI: 10.1108/IJSMS-02-2021-0024 GOOGLE SCHOLAR